| Name: |
Japan Fashion Association |
| Establishment: |
April 4, 1990 |
| Objective: |
To create a better life culture and to contribute to the development of life-style related industries overall |
| Number of supporting members: |
243 companies and organizations |
Office
Location : |
Address:
Fukushima Bldg.6F, 1-5-3, Nihonbashi-Muromachi,
Chuo-Ku, Tokyo, Japan 103-0022
Tel.: +81-3-3242-1677 Fax: +81-3-3242-1678 |
| URL: |
http://www.japanfashion.or.jp |
| Number of employees: |
30 (including temporary and contract employees) Directors |
| Chairman: |
Akira Baba
(Honorary Chairman, Onward Kashiyama Co., Ltd.) |
| Vice Chairmen: |
Katsuhiko Hirai (Senior Adviser, Toray Industries, Inc.),
Shigeo Hatasaki (Chairman, World, Co., Ltd.),
Morio Ikeda (Chairman, Shiseido Col., Ltd.),
Katsuhiko Furuya (Chairman, Matsuya Co., Ltd.),
Kunihiko Okada (Chairman, Matsuzakaya Co., Ltd.),
Satoshi Uematsu (President, Japan/Tokyo Chamber of Commerce and Industry) |
| President: |
Yoshiaki Nakajima
（Associate Advisor, Tokyo Chamber of Commerce and Industry) |
 |
| ■History |
| May 1985: |
Tokyo Fashion Association (Noboru Goto, Chairman) was
established, with the objective of creating a better life culture, by Noboru Goto who was the Chairman of the Japan and Tokyo Chamber of Commerce and Industry at the time.
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| June 1986: |
Incorporated Association Tokyo Fashion Association established |
| April 1990: |
Incorporated Foundation Japan Fashion Association established (Rokuro Ishikawa, Chairman) |
| April 2004: |
Tokyo Fashion Association and Japan Fashion Association integrated |
| July 2006: |
Japan Fashion Color Association and Japan Fashion Association integrated and reborned as Incorporated Foundation Japan Fashion Association |
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| ■Major activities |
・Asia Fashion Federation (AFF)
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Established in Tokyo in December 2003 by Japan, China and Korea. It conducts activities with the objective of further improvement of life-style culture, promotion of business between the three countries and to strongly disseminate Asian fashion to Europe and the United States based on mutual exchange and understanding between the three countries.
Annual General Meetings will be held and mutual trust will be strengthened through symposiums and receptions. The first AFF General Meeting in Korea was held in November 2004, the second AFF General Meeting was held in Japan in June 2005 and the third meeting will be held in June 2006 in China. The number of participating countries will be expanded in Asia. India and Thailand are expected to join in 2007.
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・Asia Fashion Color Committee Of Japan
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The aim of the meeting is to conduct research on the ideal Asian original colors and to strengthen marketability and improve the international design of Asian products. The meeting will conduct research on Asian original fashion colors and their utilization based on color surveys in Japan, China and Korea.
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・Style-arena.jp, an information dissemination website project
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With the establishment of the Asia Fashion Federation, an information dissemination website titled Style-arena.jp was launched to provide information on street fashions in Tokyo which are highly evaluated by creators throughout the world. It achieved 3.5 million page views per month in January 2006 with many accesses from overseas, particularly from Asia, and is contributing to the recognition of the Japan Fashion Association.
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・Creative City Promotion Project
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Japan Fashion Association will advance the Creative City Promotion Project with the aim of fostering city planning that nurtures creativity through an affluent life-style culture. At 2005 Aichi Expo 、 a life-style culture creation city exhibition titled “Creative Japan” was held with the participation of 15 cities and regions from all parts of the country.
Japan Fashion Association will also hold symposium-style conferences with a life-style culture creative city concept as their themes.
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・Japan Creation Award
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| Awards will be given for creative work that contributed to the creation of new culture and the improvement of life-styles. |
・Fashion Color Information Center（JAFCA）
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| It aims at giving an indicator to product planning, a selling plan, etc. by offering various color information including selecting seasonal trend color. These research and proposal are utilized in various industry. JAFCA realizebetter life by creative color. |
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| Many other projects related to life-style culture creation will be implemented |
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| Fukushima Bldg.6F, |
| 1-5-3, Nihonbashi-Muromachi, |
| Chuo-Ku, Tokyo, Japan 103-0022 |
| TEL : +81-3-3242-1677 |
| FAX : +81-3-3242-1678 |
| MAIL :info@japanfashion.or.jp |
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